QR Code Data Types Explained: URL, Wi‑Fi, vCard, SMS, Email & Calendar
Overview of common QR code payload types—website URL, Wi‑Fi network, vCard contact, SMS, email, and calendar events—and when to use each for marketing and operations.
11 min readUpdated Apr 8, 2026
Not every QR code opens a website. The same QR standard can carry Wi‑Fi credentials, contact cards, prefilled SMS or email, geographic coordinates, and calendar data. Choosing the correct format reduces friction for users and matches your campaign goal.